Target Now Selling Sony Reader
by Craig Morgan Teicher -- Publishers Weekly, 9/15/2008 9:45:00 AM
Sony's Reader Digital Book is now available in Target stores nationwide. The Reader, as well as a handful of accessories, will be on display in the "Discovery Hub" area of the electronics section in all 1,634 Target stores. This represents Sony's largest rollout of readers to date, bringing the number of U.S. retailers carrying the device up to roughly 3,000, according to a spokesperson. Those who purchase the Reader at Target will also receive a code enabling them to download a free copy of Phillipa Gregory’s The Other Queen, which comes out tomorrow, from the Sony e-book store. Target is selling the device for $299, the same price as the SonyStyle store.
