S&S Opens In-House Digital Production Studio
By Lynn Andriani -- Publishers Weekly, 9/25/2008 7:58:00 AM
Simon & Schuster has announced its latest digital initiative: an in-house digital production studio that will serve as the company’s primary source for original multimedia content about its authors and their books. The studio will produce high-definition video interviews and features, as well as audio and photos, for use on S&S’s Web site, for viral marketing purposes through blogs and social networks, and for the company’s retail and external marketing partners.
The first video produced in-house features Stephen King discussing his episodic graphic digital video series “N.” The interview, which was featured exclusively on My Space from September 10 to September 12, now lives at www.NisHere.com, a site developed by Simon & Schuster Digital specifically for the video. S&S has more than 25 interviews currently in pre- or post-production, including Arianna Huffington, Blair Underwood and Philippa Gregory. The house expects to produce and post more than 600 pieces of multimedia content annually.
The studio will be managed by Charlie Corts, who previously held positions in digital production at Yahoo! and CBS Interactive.
