Bantam Dell Organizes Breast Cancer Awareness Push

-- Publishers Weekly, 10/6/2008 8:23:00 PM

Continuing an annual tradition going on five years, Bantam Dell has rolled out easels stocked with books about breast cancer to indie booksellers across the country. The roll out is part of an effort to highlight books about the disease during October, which is breast cancer awareness month. To stock the displays, the Random House division put out an industry-wide call and some of the titles featured in the displays include Breast Cancer: The Complete Guide (Bantam), Dr. Susan Love's Breast Cancer Book (Da Capo), Five Lessons I Didn't Learn From Breast Cancer (NAL) and Cancer is a Bitch (Da Capo). 

The easels were sent out to booksellers last week and they are also being pushed in a series of pro bono ads running in various publications throughout the month, including USA Today, Time Out New York and Publishers Weekly.