Serendipitous Success for Kogan Page
by Liz Thomson -- Publishers Weekly, 10/16/2008 8:02:00 AM
A missed meeting at the London offices of Saatchi & Saatchi led to a deal for a previously self-published book that appears poised to achieve international success. Emotionomics: Leveraging Emotions for Business Success is by Dan Hill, founder and president of Sensory Logic, a scientific, research-based consultancy specializing in gauging and helping companies' sensory-emotional connection with consumers.
A frequent speaker at business conventions, Hill has spent much of the year as an in-demand TV commentator decoding the emotions and the emotional intelligence of the various primary season candidates. He is now doing the same for the Obama-Biden and McCain-Palin tickets in the final run-up to the election.
All of which should stand him in good stead come January, when London-based business publisher Kogan Page publishes Emotionomics, which had already sold 4,000 copies in a self-published edition by the time KP senior publisher Jon Finch made the author's acquaintance as they each awaited a meeting with a Saatchi exec who was fog-bound in Manchester.
"We got talking and I realized immediately that I was on to something," Finch said at Frankfurt, where his colleague, Patricia Seibel, rights and digital sales manager, has been busy with deals and potential deals. Korean and Complex Chinese rights have been sold, and offers have been tabled from Russia, Turkey, Holland, France and Brazil. Kogan Page will publish the book in the US, where Keith Ashfield and Beatriz Casoy, who market the KP list, are reporting very significant interest in the title.
The book carries endorsements by management guru Tom Peters and Saatchi CEO Keith Roberts and has a foreword by Sam Simon, co-creator of The Simpsons.
