Sales of Lucado's 3:16 Products Reach 4 Million

-- Publishers Weekly, 10/20/2008

Pastor and author Max Lucado has sold more than 4 million units worldwide branded with 3:16—The Numbers of Hope, including 1 million units of the book of the same title (released September 2007). His publisher Thomas Nelson, together with a large group of licensed partners, has created and distributed the wide variety of 3:16 branded products, including booklets, greeting cards, wearable items, video resources, church musicals, and evangelistic products to name a few. The 3:16 brand is the fastest-selling product in Lucado's career. He has more than 65 million books in print and a publishing career that has spanned nearly 25 years.

3:16 will be promoted heavily this fall and for Easter 2009 in stores and via key media interviews by Lucado. An 2009 Easter TV special is planned and the paperback edition will pub June 2009.