DNAML and Global Reader Announce Partnership
by Craig Morgan Teicher -- Publishers Weekly, 10/21/2008 9:36:00 AM
Australia-based DNAML, makers of the DNL e-book format and the DNL reader software, and MPS Mobile’s Global Reader, a leading distributor of e-books to mobile phones worldwide, announced a partnership today through which they will promote each other’s e-book products. The DNL e-book format provides a PC or laptop based multimedia reading experience through DNAML’s DNL reader software, which the company says has been downloaded to more than 110 million computers. Global Reader is available on 80 cellular phone networks in 160 countries.
“We’re approaching publishers together,” said Robert Kasher of MPS, who explained that the two companies would suggest to potential clients that they use the DNL format for PC-based e-books and Global Reader for mobile distribution. Publishers that sign on can submit their books to MPS as either PDF or XML files, and MPS will convert the books into Global Reader and DNL formats and make the books available through both distribution networks. Kasher said the price would vary, but that books that are already in ePub format could cost as little as $5 per book to convert. Each company then has its own profit –sharing structure for books sold through its network. Because both companies operate globally, Kasher feels this partnership will offer publishers an easy solution for “getting into the global market.”
MPS and Simon & Schuster also just annouced a partnership to make S&S titles available through the Global Reader platform.
