Borders.com Goes Live with Google Preview

by Craig Morgan Teicher -- Publishers Weekly, 11/12/2008 11:05:00 AM

Borders has enabled Google Preview on their site. Google Preview, unveiled in September, is a widget-like tool that allows retailers or anyone handy with Web site code to embed a preview of 20% of any book in Google’s database onto their site. Borders joins Books-A-Million and the U.K. retailer Blackwell Bookshop in using the service. The deal between Google and its retail partners stipulates that retailers will enable Google Preview for any book being sold that is also available in Google’s database, in exchange for an enhanced version of the Preview software. The big advantage for retailers of Google Preview is that it allows consumers to browse books scanned by Google without leaving the retailer’s Web site. Click the “Google Preview” button beneath the jacket art on Borders.com to browse books including The Da Vinci Code and The Complete Adventures of Curious George.