Hachette Rushing to Meet Meyer Demand
-- Publishers Weekly, 12/2/2008 3:49:00 PM
Apparently shipping over 22 million copies of Stephenie Meyer’s four bestsellers has not been enough to keep the season’s hottest selling book in stock. With reports from several independent booksellers that all of Meyer’s titles have been difficult to get, publisher Hachette has confirmed that it has gone back to press for 7.5 million additional copies over the last couple of weeks for all of Meyer’s titles in all their different formats. An Hachette spokesperson said the publisher is working to turn around the reprints as quickly as possible to keep up with re-orders, and that Donnelley has been using as many as eight to 12 presses at one time to complete the job. Demand, said the spokesperson, has “blown away all expectations and sales forecasts.”
