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On the Radar: 'Cat'

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By John Sellers -- Publishers Weekly, 1/29/2009

Matthew Van Fleet’s interactive titles—which feature mechanized movements, tabs, flaps and more—have proven to be perennial favorites among animal lovers, big and small. His latest book, Cat, created in the style of his 2007 book, Dog, arrives next month with a 500,000-copy first printing. The book, which like Dog showcases photographs by Brian Stanton, depicts an array of cats engaging in activities that range from batting at a ball of yarn to (unwillingly) taking a bath.

Matthew Van Fleet.
Photo: Brian Stanton.

While Cat has a strict laydown date of February 10, viewers of The Martha Stewart Show got an inside look this past October at how Van Fleet creates the mechanical novelty elements in his books when he appeared on the show to demonstrate how to make moveable greeting cards based on Dog. (Click here to watch Van Fleet’s segment.)

To promote Cat, Van Fleet and Stanton will make a number of bookstore appearances in the New York City area, including Second Story Bookshop in Chappaqua, N.Y., Books of Wonder in Manhattan, and Borders in Mt. Kisco. Additionally, Simon & Schuster plans to cross-promote the book with the Westchester Cat Show and will offer online extras including behind-the-scenes videos on Van Fleet’s Web site and S&S’s, as well as downloadable activities. Check out Bookshelf’s behind-the-scenes visit to Van Fleet’s home studio in Chappaqua here.

Cat by Matthew Van Fleet, photos by Brian Stanton. S&S/Wiseman, $16.99 ISBN 978-1-4169-7800-8

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