Industry Veteran’s Faith Journey Leads to New Role at CBPA

By Cindy Crosby -- Publishers Weekly, 1/29/2009 10:29:00 AM

For Cliff Knighten, recently named the new full-time executive director of the Catholic Book Publishers Association (CBPA), the position is not just a job. It’s a reflection of his personal faith journey from Protestant to Roman Catholic.

As a Protestant, Knighten, who served as marketing director for Protestant publishing houses NavPress, its imprint, Pinon Press, and well as general market division director for David C. Cook, was a fan of seminal Catholic authors Thomas Merton and Henri Nouwen. Knighten said when he got involved in the Emergent movement, it was a turning point: “It helped me deconstruct my evangelical heritage” and “cleared the way for a new faith reality to enter my life.” His interest in Catholic spirituality turned practical in 2005, when he became manager of the large independent, Viva Bookstore, a Catholic bookstore in San Antonio. In 2007, he became Roman Catholic.

Knighten’s appointment as executive director comes at a time when Catholic publishers may need it most. He noted a reduction in bookstore orders last year, particularly in November, which he believes came as retailers sought to adjust inventory levels to more realistic holiday season sales projections.

CBPA is looking to enhance programs and services offered to its 70 publisher members, including professional and personal development opportunities for members, creating advocacy and promotion plans for the Catholic publishing industry and developing a resource center with timely updates on such things as publishing best-practices, industry news, and marketing opportunities.

Knighten will run the association from an office in San Antonio, Texas. He follows part-time executive director Terry Wessells, who will continue to be involved in special projects for CPBA. Wessells will be honored for her work and Knighten will be formally introduced to the CBPA at a reception at the Anaheim Marriott on February 25.

Despite the tough economy, Knighten is optimistic about his new role and the possibilities of the CBPA. Says Knighten, “In times of uncertainty, people look for support, guidance and encouragement. CBPA publishers are uniquely qualified to meet this need.”