HarperCollins’s New Format: Video Books
By Lynn Andriani -- Publishers Weekly, 2/3/2009 7:56:00 AM
As publishers continue to look for diverse ways to spread content, HarperCollins today released a video edition of What Would Google Do?, a business book by Jeff Jarvis, who blogs about media at Buzzmachine.com. The video 23-minute video conveys the major themes of the book and is available on Amazon.com for $9.99.
Collins Business released the book, a $26.99 hardcover, on January 27. HarperCollins president and CEO Brian Murray said the video fits in with the house’s mission to help authors find new and complimentary ways to present ideas to consumers through multiple platforms, formats and channels. “A video edition of Jeff’s book is a terrific example of a product that is both a viral marketing tool and possibly a new revenue stream,” Murray said.
HC spokesperson Erin Crum said this is the first video edition of a book the house has produced, and that Harper hopes to do more in the future.
