AAP January Sales Report
-- Publishers Weekly, 4/13/2009
| Category | % Change January |
| Adult Hard (17)* | -33.9% |
| Adult Paper (18) | -24.7 |
| Mass Market (9) | -12.2 |
| Juvenile Hard (14) | 60.2 |
| Juvenile Paper (14) | 9.3 |
| Audio (14) | -45.9 |
| Electronic (13) | 173.6 |
| Religious (14) | -9.1 |
| Higher Ed. (10) | 29.0 |
| Univ. Pr. Hard (38) | -8.3 |
| Univ. Pr. Paper (38) | -1.0 |
| Professional (9) | 2.1 |
| Elhi (8) | -22.8 |
| While the adult trade segments were hammered in January, there were a few bright spots in AAP's monthly sales estimates. The popularity of e-books continues to grow, with the 13 publishers who report e-book sales experiencing a 173.6% jump in revenue in the month, to $8.8 million, a figure that puts e-book sales ahead of sales reported by the 14 publishers in the spoken-word audio segment ($7.7 million in sales) and the 38 university presses that report hardcover sales ($6.2 million). The children's hardcover category posted a large gain in January, up 60.2%, aided by continued strong demand for Stephenie Meyer titles. (Measured in $ sales against same time periods, 2008)* Number of reporting companies. |
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