The Twitter Scorecard

Although everyone's still a little unsure of just how valuable a Twitter following is—does Ashton Kutcher really have more pull than CNN?—celebrities, news organizations and entertainment conglomerates are scrambling to get more followers on the social networking site. A look at publishers' Twitter accounts shows that most houses leave the tweeting up to the imprints; a few of the big six houses, like Hachette and Macmillan, don't even have Twitter accounts. (When you think about it, does corporate PR really need a bullhorn to discuss company business?) So who is twittering, and how effectively? Here, a random selection of publishing's Twitterers (as of May 14).

AAKnopf

1,581 followers

GrandCentralPub

3,726

littlebrown

5,999

ThomasNelson

678

freepressbooks

516

HarlequinBooks

2,187

AtriaBooks

1,809

TinHouseBooks

892

doubledaypub

1,057

groveatlantic

268

HarperPerennial

805

OReillyMedia

7,340

vintagebooks

783

VintageAnchor

1,643

chelseagreen

5,003

bantamdell

1,987

WorkmanPub

1,485

torbooks

3,995

DCComics

2,176