Need a Summer Job? Promote a Book!
By John A. Sellers -- Publishers Weekly, 5/28/2009
Authors Jake Halpern and Peter Kajawinski hit upon a novel way to get the word out about their new fantasy novel, Dormia (Houghton, May): a virtual summer “internship” for readers ages 11 to 17.
Copies of the novel—an adventure about a boy who discovers he has amazing abilities (but only while asleep)—were sent to middle-school teachers via the authors’ college alumni networks, with the request that they spread the word about the internship program among their students. According to Houghton publicist Jennifer Taber, the writers were “inundated” with applications; nine finalists were chosen to participate.
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Peter Kujawinski (l.), Jake Halpern and |
As compensation, they will receive a signed copy of the book, an Amazon gift certificate and a letter of recommendation from the authors. They will also get the opportunity to write their own blogs on the World of Dormia Web site.
