ReadingGroupGuides.com Releases Survey Results
"A lot has changed" since the last survey in 2001
By Lynn Andriani -- Publishers Weekly, 6/16/2009 7:25:00 AM
ReadingGroupGuides.com recently conducted a survey of book club members and found that 83% of groups read both hardcovers and paperbacks, and that at least half of book club members are on Goodreads or Facebook.
More than 7,700 respondents completed the 62-question survey, which asked where members get information about books, if they use online social and book networking sites, and whether their book-buying habits have changed in the last year. Carol Fitzgerald, co-founder and president of the Book Report Network, which owns ReadingGroupGuides.com, said the survey results demonstrated that “a lot has changed” since the last survey in 2001.
The survey also found that 15% read only paperbacks, and that book club members get information about books in the following order: local newspapers, the New York Times, the Oprah Winfrey Show, morning talk shows and NPR (71% rely on recommendations from friends). Among the other findings: 65.6% of respondents said they are interested in having authors join their book club discussions, and 72% would like a place online where they can find out what other groups are reading.
The full results of the survey are available at ReadingGroupGuides.com.
