Sasquatch Launches Custom Publishing Division

Cultivate Books will take on clients that want to create books.

By Lynn Andriani -- Publishers Weekly, 6/24/2009 1:03:00 PM

Seattle publisher Sasquatch Books is launching a custom publishing division. Cultivate Books, led by Beth Farrell of Sea Script Company, will take on clients that want specially-created books. 

Sasquatch had a custom publishing unit that was active from the 1996 to 2001 but became dormant mainly because of staffing changes, said Sasquatch president Gary Luke. “But we have recently seen demand for custom publishing services from individuals, companies and organizations,” Luke said. “As it turns out, not all books necessarily need to or should flow through the traditional publishing and bookselling channels. We see Cultivate Books as a creative way to grow our business.”

In the past, Sasquatch had produced a number of successful custom books, including Let’s Go On for the Pacific Northwest Ballet, Traditions Through the Trees for the Weyerhauser Corporation, and John Sarich at Chateau Ste. Michelle for the Washington state winery. Now Beth Farrell of Sea Script, which has custom published books for businesses and organizations including The Boeing Company, City of Hope Hospital and Seattle Museum of Flight, is working for Sasquatch, handling its custom division.

Luke said he envisions clients coming to Cultivate for books “to help promote their businesses, to provide their company histories to their clients and employees, to share their business philosophies, or to market themselves as experts in their fields.” The company offers ghostwriting, editing, proofreading, translation, cover design, text design, layout, photography, illustration, printing, binding, e-book, warehousing/order fulfillment and e-commerce set-up services.