The PW Morning Report: Thursday, June 25, 2009

By Craig Morgan Teicher -- Publishers Weekly, 6/25/2009 5:40:00 AM

A daily roundup of book and publishing news from across the Web: Viral Promotion for Dan Brown; Kidd to Design Boston Book Fest Poster; Wired Editor Apologizes; BEA Reevaluated.

Pre-Pub Puzzles to Promote Forthcoming Dan Brown Novel
Random House is spreading a series of puzzles across the Internet, starting with the official site for The Lost Symbol, in order to promote the book before its 9/15 pub date.

Chip Kidd To Design Boston Book Fest Poster
Kidd will design the official poster for the inaugural Boston Book Festival, to be held on October 24. The poster will be unveiled at a fundraiser on September 14.

Wired Editor Apologizes for Plagiarism
“Mea culpa,” says Wired editor Chris Anderson, whose forthcoming book Free was found to contain passages copied directly from Wikipedia.

BEA Reevaluated
Here’s  a take of this year’s BEA by Open Letter director Chad W. Post, which discusses how the annual gathering needs to be reimagined.

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