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Shore Named to Direct Pearson Digital Strategy  

-- Publishers Weekly, 7/1/2009 11:11:00 AM

Genevieve Shore, digital director for Penguin Group for the last two years, has been promoted to director of digital strategy for Penguin parent company Pearson. Beginning Sept. 1, Shore will coordinate the company’s digital strategy, including a focus on new digital products and services, direct-to-consumer offerings, digital partnerships with other companies and organizations, and new ways to maximize applications of Pearson’s digital material.

 

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