AAP August Sales Report
-- Publishers Weekly, 10/26/2009
| CATEGORY | % CHANGE August | % CHANGE YTD |
| Adult Hard (17)* | 12.3% | -12.2% |
| Adult Paper (19) | 3.2 | -9.0 |
| Mass Market (9) | 1.3 | -4.5 |
| Juvenile Hard (14) | -12.9 | 14.0 |
| Juvenile Paper (14) | -0.2 | 1.7 |
| Audio (21) | -12.5 | -25.1 |
| Electronic (13) | 189.1 | 177.3 |
| Religious (19) | -13.8 | -9.2 |
| Higher Ed. (10) | 2.9 | 13.8 |
| Univ. Pr. Hard (37) | -2.7 | -7.8 |
| Univ. Pr. Paper (37) | 2.7 | -4.0 |
| Professional (9) | -12.4 | -4.5 |
| Elhi (8) | -0.7 | -21.4 |
| (Measured in $ sales against same time periods, 2008) * Number of reporting companies. Helped by a large decline in returns, net sales in the adult hardcover segment rose 12.3% in August at the 17 publishers that supply results to AAP's monthly sales report. Still, adult hardcover sales for the first eight months of the year were down 12.2%. Returns declined in every publishing category in August, a sign that major accounts have driven down inventory to as low a level as possible. In the segment that has no returns, e-books, sales from the 13 publishers that reported sales in August increased 189.1%, to $14.4 million, and year-to-date sales rose 177.3%, to $96.6 million. During August, AAP added seven new audiobook publishers to its report, bringing the total to 21. |
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