Licensing Hotline: Itsy Bitsy Books
by Karen Raugust -- Publishers Weekly, 4/2/2001
Scholastic will publish four titles based on It's itsy bitsy Time, a Hasbro-sponsored, commercial-free programming block on the Fox Family Channel. The first four titles will be based on three of the literature inspired animated series within the block, Charlie & Mimmo, Animal Shelf and 64 Zoo Lane, according to Michelle Kanter, director of published products for licensor itsy bitsy Entertainment. (Other programs in the block include Budgie the Little Helicopter and Smarty Arty.) The books will be branded under the "It's itsy bitsy Time Presents..." banner, with distinctive blue-and-white striped artwork.
Itsy bitsy has also signed two new Teletubbies publishers, Publications International for soundbooks and SoftBooks for cloth titles tied to the new Teletubbies Baby brand.
