AAP Sales Report
By Staff -- Publishers Weekly, 4/23/2001
| Category | % Change February | % Change YTD |
| Adult Hardcover | -46.9 | -42.5 |
| Adult Paperback | -12.9 | -3.2 |
| Juvenile Hardcover | 1.8 | -16.8 |
| Juvenile Paperback | 6.3 | -26.6 |
| Univ. Pr. Hardcover | -4.3 | 1.0 |
| Univ. Pr. Paperback | -6.2 | 1.2 |
| Mass Market Paperback | -13.1 | 13.4 |
| Book Club | 9.8 | -0.9 |
| Mail Order | -43.7 | -28.2 |
| Professional | -14.3 | -10.6 |
| College Texts | -43.3 | 0.7 |
| School Texts | 3.4 | 0.5 |
| (Measured in $ sales against same time periods, 2000) |
After a weak January, sales slowed even more in February in the adult hardcover segment, dropping 46.9%, according to monthly estimates from the AAP. Sales in the trade paperback segment fell 12.9% in the month. Although returns were higher in February 2000, the increase was not that dramatic, 17.6% for hardcover and 3.8% for trade paperback. Returns were exceptionally high in the children's hardcover and paperback segments, rising 84.7% and 105.8%, respectively, but the hardcover category managed to eke out a 1.8% increase in the month, while paperback sales were up 6.3%. The book club segment was the strongest in the month, with sales ahead 9.8%.
