Link This |
Email this |
Blog This |
Comments (8)
Will the Kindle Flicker Out?
November 21, 2007
Over in
the OUP Blog, VP Evan Schnittman ponders whether or not
Amazon's Kindle will be the next big thing -- or not. Schnittman points out that Amazon's gamble resembles the iPod winning formula: device + network = success story.
Schnittman also points out that while the device itself has some aesthetic and comfort issues (it's a bit ugly and a bit clunky), its QWERTY keyboard and cellular wireless technology (Amazon's Whispernet) mean that it also has some usability advantages that have never been available before in an ebook.
"The commitment that Amazon has shown to give Kindle the iPod effect it deserves is an enormous risk. Amazon has not only committed itself to becoming a device manufacturer (well, at least a branding an OEM manufacturer’s device), it has committed itself to digitizing and converting everything publishers will give them. The combined expense is massive and if it doesn’t show the right return, may deal Amazon a deathly blow that even an 8th Harry Potter book couldn’t fix.
The risk here isn’t just to Amazon. If Kindle fails, the ebook is over, the theory of the “iPod model” is wrong for eBooks, and publishing must face the reality that consumers just don’t want to read immersive content on electronic screens of any sort."
Schnittman doesn't believe this will happen -- "let's not rain on this glorious parade just yet!" -- but it's good that someone is thinking beyond the actual experience of the Kindle to what it might mean for business and reading strategy. As several readers commented here yesterday, e-readers might be terrific for certain uses (business travelers, classrooms), but most people who read for pleasure will probably pass them by in favor of that simply perfect device: the bound and printed book.
Posted by Bethanne Patrick on November 21, 2007 | Comments (8)