As a publicist, I have to say that one of the most positive changes in publishing in the last few years is the opening up of many, many avenues for publicity for authors and publishers due to advancements in technology and the Internet. I'm talking forums, blogs, talk radio, podcasts, social marketing Websites, author Websites, newsletters, event calendars, email marketing, video trailers and posting sites. Now I have a 30-year background in print advertising, so I don't dishonor advertising in any way. But now, advertising and publicity can truly work hand-in-hand to enhance book knowledge and bookselling, and publishers have alot more cross-promotional tools to work with.

Hi Bethanne. Thanks for sharing my blog with your readers. I hope it leads to other publishers launching blogs of their own. A federation of publisher blogs would be a great resource for everyone. Marty, I totally agree with you that the options for PR have grown dramatically in the past few years. Here's another resource folks might be interested in tracking: David Meerman Scott has an excellent blog (www.webinknow.com) that covers all aspects of marketing and PR. I learn something new every time I read his work.

Marty, I know that so many people are wary of the lines between things, but I also love hearing a publicist rejoice in the plethora of options available. Joe, you are most welcome, and glad you shared David's excellent blog.