Link This | Email this | Blog This | Comments (3)

It's A Bird, It's A Plane, It's... Super-Brad?
April 24, 2007

Brad Meltzer emailed me this morning with this tidbit from today's Liz Smith column (I'm not hyperlinking because the NY Post requires a sign-in):

"I APPLAUDED when thriller writer Brad Meltzer landed his "The Book of
Fate" on the best-seller lists last September. At the time, it appeared
that, along with the Freemasons and an ex-president and a gossip writer,
resembling you know who, we had all been part of Meltzer's research. Ads
for the novel appeared in the back of Meltzer's "Justice League of
America" comic book. Now, in the paperback version of this hot fiction,
Superman and Batman have become the first superheroes to be advertised
in the back of a mainstream book. "They asked for payback, and who am I
to refuse Superman and Batman? I'm only mortal!" says Meltzer."

"Super-Brad" has promised to talk to me about how the whole deal was configured, so I'll be back with that a little later this week. In the meantime, what do we all think? Is advertising superheroes in the back of a "mainstream" book good? Bad? Indifferent?                   

                                                                   

Posted by Bethanne Patrick on April 24, 2007 | Comments (3)