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Best. Public Service Announcement. Of all. Time.
August 24, 2007

Apparently,
this bizarre, foul-mouthed, catchy-as-hell PSA parody, innocuously titled "Read a Book," is running on BET, and it's stirring up a controversy. As it involves lots of cursing, egregious stereotyping and obnoxious repetition, I can't recommend it for general work viewing, but those of you with a pair of headphones and a semi-private situation should be able to get away with viewing it.
According to the
L.A. Times, "The video was written and produced by
Bomani Ahmer, who uses the animated rapper D-Mite to deliver the message, and was developed by BET Animation, a new division established by the network's president of entertainment, Reginald Hudlin." Also: "The video is solely a BET production and is not affiliated with any other literacy or cultural organization."
Whether you're pleased, puzzled and/or pissed off, I'd love to hear the reaction... good for the industry? Bad? Irrelevant?
Personally, I think D-Mite has every chance of replacing Harry Potter as the literary hero of the younger generation. Somebody give that character a seven-book series!
Posted by Marc Schultz on August 24, 2007 | Comments (2)