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Sara Nelson   


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Bad News Hits Home
December 3, 2008

A couple of months ago, I stopped opening my investment statements. Then, a few weeks ago, I stopped reading the papers thoroughly because the general economic and business news was relentlessly bad. Clearly, we all knew that publishing would not be spared; that feeling was palpable as recently as last summer and certainly by Frankfurt —when, if one more person compared going to the lavish Bertelsmann party to “dancing on the deck of the Titanic,” I would have thrown him in the punch bowl. Still, while the news this week of massive layoffs and downsizing at Random House, Simon & Schuster, Thomas Nelson and Houghton Mifflin Harcourt was not surprising, it was, like any expected death, still a shock.

What’s going on? What’s happening? What does it all mean? These are the questions everybody in BookLand is asking and nobody seems able to answer. And I suppose I should be flattered that a number of people—some the same ones who last spoke to me of the Titanic—have called to say, “I can’t wait to hear your take on all this.”

My take? My take? At the moment, my “take” is probably a lot like yours. To wit: I’d like to throw myself in that punch bowl.

Nonetheless, here it is: Yes, this is a terrible time for all commerce, and we’d have been foolish to think that publishing—which, on the surface, at least, creates a less “necessary” product than, say, the automobile industry—was going to be spared. Never mind that publishing is so much smaller a margin business than most; because profits are always small, a downturn in sales of 4%, which would look like a merry Christmas in Detroit, for us is close to a disaster. Even realizing that some of the downsizing—particularly the Random House reorganization that offloaded Irwyn Applebaum's Bantam and Steve Rubin's Doubleday—has been a long time coming and might make some business sense even in a healthier market, doesn’t diminish the shock value. Thanks to the sheer volume of bad news—and the weird fact that the Random and S&S announcements came on the same day—the number of people affected, or the suggestion—nay, make that strong likelihood—that there are more layoffs to come, publishing now has its own Black Wednesday.

But dark as the day has been, I resolutely refuse to join in the old Titanic trope, as if we are going down.   Yes, we may well be witnessing the end of publishing as we have come to know it, of late —which is to say as a conglomeratized, over-expanded, highly leveraged industry, the kind of industry, it must be said, that so-called “real” book people have been complaining about for years. But I don’t really worry, in the long run, about publishing itself. Because if there’s one thing that history has shown it is that when the dust settles – and it will settle– there have always been stories, people to read them, and people to produce and disseminate them. Whether those stories (and people) will be part of large corporations, whether the stories will be measured in pages or bytes, and whether there will be hundreds of thousands of them produced every year—well, that we’ll have to see. 

Who knows what tomorrow’s news flash might bring? I surely don’t.  Nor do I know which recently laid off industry star is going to land where (though I expect they’ll all land somewhere). But the suffering will be real as our dear business repositions itself. I feel most for those mid-level 40 and 50somethings with college tuitions to worry about,  and retirement plans now, perhaps, in shambles. It’s a particularly hard music for them, and for all of us, to hear this time of year. 



Posted by Sara Nelson on December 3, 2008 | Comments (5)


December 4, 2008
In response to: Bad News Hits Home
Victoria S commented:

Thank you, thank you, thank you for the glimmer of light. There will undoubtedly be hard times, but I don't think we should lose hope for the future of words. When everything is over and done with, we'll all be very different businesses and people, but nothing will bring publishing down entirely. I think we'll all be better off if we focus on possible positive outcomes rather than the doomsday warnings and early funeral bells. Sara, I hope I read more posts like yours--ones filled with a balanced reality of harsh reality and possibilities.




December 5, 2008
In response to: Bad News Hits Home
FIORELLA DELIMA commented:

I enjoyed this blog very much. Publishing has seen lean times before. And it seems that every so often the prediction is made that books are on their way out. Hasn't happened, and I can't see it happening for at least some time. Reading is by far the most dollar-friendly form of entertainment (ok, escape!). It remains my hope that this lean period passes quickly.




December 5, 2008
In response to: Bad News Hits Home
Paul Riddell commented:

The big thing to consider is how long this reconsolidation is going to take. In particular, I like to remind friends of the music industry in the very early Eighties, when record labels were blaming poor sales on music piracy and illegal taping. It never once occurred to any of these geniuses that the sales were down because they were charging far too much in a recessionary market for remarkably little actual value. Anyone who remembers those days, of paying $7.99 for an album with the one song getting saturation airplay on the radio and another eight to ten songs that were completely unlistenable, can see at least a few parallels to what's going on in publishing today. In particular, for all the noise about how the bottom is going to come "any day now", it wasn't until Michael Jackson's Thriller came out and had been out for a year before label reps stopped talking about the impending death of the music industry. Likewise, the main fundamental issue for book and magazine publishers today is to give customers a reason to buy. Not a reason to read, but a reason to buy. Consider that most of Borders's sales right now are of their remaindered books, and you can see a fundamental problem with encouraging customers to think "Why should I pay $25 for this book right now when I can get it for $5.99 in six months?" (I saw the same thing in the comics business a decade ago, where friends related that they didn't buy comics any more because "I'll just wait until the graphic novel collection comes out." They got really upset with me when I noted that if the sales of the original comic were bad enough, they wouldn't see a graphic novel collection.) Oh, and don't forget the appeal of used books. One of the reasons why I laugh so hard at the current whining from the local Frumpy Fiftysomething's Used Books and Quiet Desperation Emporium franchises about how their sales are down is because they're in utter denial about the real value of used books. For years, used bookstores could charge whatever they wanted for a book, confident that someone would sooner or later decide that the price was reasonable compared to their need to own it. Well, between AbeBooks and Amazon's previous efforts, that whole market has fallen through. It's hard to respond positively to that yellowing "BUY LOCAL!" sign in the Frumpy Fiftysomething's window when the same book Frumpy's is selling for $50 can be purchased, in better condition, from Amazon for $10. Until six years ago, I was a writer, and I honestly believed in trying to improve the odds for writers and publishers both in finding new readers. Now, I realize that I just left early to avoid the rush.




December 5, 2008
In response to: Bad News Hits Home
Paul Riddell commented:

Wow. What happened to the paragraph breaks?




December 7, 2008
In response to: Bad News Hits Home
SIDNEY ROSS commented:

Dearest Sara, Oh my dear. You do sound in a bit of a funk. Remember this. Economics change. The desire of the prospective reader does not! Just yesterday I purchased 3 books for my wife and 1 for myself. The love of the written word neither fades, is recessed, nor gathers, by or within the confine of the environment that is monetary. I have just published the writhe 'OH MY GOD, HE'S BLACK' available at this precise moment on SydrycalWorks.com(hardback&





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