Online Advertising 101 05/12/2008
Publishers have been moving advertising campaigns from print publications to the Web for years now and, according to one exec at an outside agency, it's become much more common to take a book campaign online... and only online. Tom McCartin, president and CEO of Walter Kremer Paino, which works with various book publishers, indulged PW with a hypothetical: we gave him a client, and he gave us a...
More
Panels Highlight the Copyright Divide by Craig Morgan Teicher - 05/12/2008
Divergent opinions were the order of the day at the 2008 On Copyright conference, held May 1 in Manhattan. Those who believe that in the Internet age copyright law stands in the way of free promotion went head to head with those who say copyright is the only thing protecting their business. Attitudes of the day’s panelists toward the changing nature of copyright ranged from panic to eager...
More
Trade Paperback Gets Hotter 05/12/2008
A spate of recent deals provides further proof that the trade paperback original format is an increasingly attractive option for publishers and agents—even for hotly contested material. Last week, two debuts were acquired for publication as paperback originals. First, Terry Karten at Harper beat two other bidders for 29-year-old Lydia Peelle's collection of stories, Reasons for and Advant...
More
Picador Works the Trade by Rachel Deahl - 05/12/2008
In paperback publishing, reinvention is the name of the game. As Tanya Farrell, associate publisher and v-p of Picador, explained, it's what you have to do to survive. On that note, Picador is creating new ways to republish unexpected backlist favorites and get them noticed, both in-house and by booksellers.
More
Stephenie Meyer By the Numbers 05/12/2008
9: The number of rejections Meyer got for Twilight until Jodi Reamer at Writers House signed her 8: Number of publishers competing in Writers House's 2003 auction 5.3 million: Combined U.S. sales of the three books in the Twilight saga 2.2 million: U.S. sales of Twilight 1.5 million: U.S. sales of New Moon 1.
More
