PW Daily

In This Issue: Monday, February 26, 2007 Past Issues
Penguin Posts Record Year
Big Crowds, Small Problems at NYCC 2007
Square One Acquires Vital
Three Answers, Authors on the Air
 
Penguin Posts Record Year
by Jim Milliot
Total sales at Penguin Group rose 5% in 2006, to £848 million ($1.56 billion), and operating profit increased 10%, to £66 million. Group chairman John Makinson noted that excluding Brady, which was moved from Pearson Education, a small U.K. acquisition and currency fluctuations, sales were still ahead 3%. Profits were hurt by a write-off of "a small number of millions of dollars" related to the AMS bankruptcy, Makinson said.

Makinson said sales were up in all areas, including strong top-line growth in Penguin UK and DK. Penguin India had the largest gain of all Penguin subsidiaries, with revenue up 23%. Sales in Penguin China "doubled" from a modest base, Makinson said.

In the U.S., which still accounts for the majority of sales and earnings, revenue grew at a slightly slower pace than for the company as a whole, said president David Shanks, though both sales and earnings were up. The strongest performing segments were Penguin's mass market and trade paperback operations. The combination of big gains in paranormal fiction and the premium paperback format spurred the mass market increase, Shanks said. Shanks couldn't be more pleased with the performance of the premium paperback format, proclaiming that the format "is here to stay." Penguin will release 21 titles in premium paperback in 2007 and will add new features to make the titles even easier to read in the fall, Shanks said.

While Penguin's frontlist performed well last year, the key to boosting results in 2006 was the improvement in backlist sales, Shanks said. Backlist benefited from a 25% sales increase in the Penguin Classics line, which marked its 60th anniversary with several new initiatives. Trade paperback sales were led by the continuing strong demand for The Kite Runner, The Secret Life of Bees and The Memory Keeper's Daughter. Hardcover sales were off slightly in the period, as several of Penguin's major novelist didn't release titles last year, although Shanks said Penguin is "very excited" about its hardcover lineup for 2007.

Children's sales rose in the year, helped by a significant increase in the number of bestsellers. Audio sales increased 6%, driven by a 50% gain in the sale of digital downloads. Sales through penguingroup.com rose 30% last year, and e-book sales increased 17%. Returns in the year were down across the board.

Makinson said Penguin is working with parent company Pearson to build a digital archive that will let its partners "access our content on our terms." Makinson said he expects to soon name someone to a new position to help coordinate Penguin's digital programs around the world.

Despite the healthy increase in profits worldwide, margins only rose from 7.5% to 7.8% in 2006, which Makinson said was due to the AMS bankruptcy and a weak dollar that squeezed DK margins in particular. He said Penguin is committed to achieving double-digit margins by 2008.

In Pearson's educational operations, school group revenue rose a total of 12%, to £1.45 billion, helped by the acquisition of NES. Sales in the U.S. school program increased 3% and testing sales rose in high single digits. Higher education sales increased 2%, to £795 million. Pearson expects school group sales to rise 4% to 6% in 2007, while higher education group sales are forecast to increase 3%-5%.

 
Big Crowds, Small Problems at NYCC 2007
by Calvin Reid
The second New York Comic-con is in the books, and by all accounts the convention was a great success—so much so that the show will expand the floor space for 2008. Show manager Greg Topalian estimated that total attendance for the three-day event was well over 40,000, compared to 33,000 at the first event in 2006.

Last year's convention was overwhelmed by the crowds and forced to close the exhibition floor for several hours. This year, show organizer Reed Exhibitions, a sister company to Publishers Weekly, was cautious and very attentive to crowd control. Lines early in the day to enter the convention were often startlingly long, but the lines moved quickly once the floor opened. While there were some snafus in programming, there were "no nightmare scenarios," said one relieved exhibitor. Publishers interviewed during the convention expressed satisfaction with traffic on the floor and interest in their books. Superstar guests like Stephen King, Stephen Colbert and Kevin Smith drew huge crowds, and everyone from senior executives at major book retailers to representatives from major Japanese publishing houses were seen walking the floor.

Topalian confirmed that Javits Center management has agreed to expand the floor space for the 2008 convention (which will be held in April), adding the giant adjoining hall on the main floor to this year's space and effectively doubling the size of the convention's exhibition floor. And while he was very pleased with attendance, Topalian was quick to emphasize that the expansion will put pressure on the con for even more growth. "Next year we'll have to grow the attendance in a serious way," said Topalian. "But the show is growing beyond the tristate area. People are really coming from all over the East Coast, and we'll have to be aggressive to keep it growing."

Look for more coverage of the 2007 New York Comic-con in tomorrow's PW Comics Week. >

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Square One Acquires Vital
The Garden City, N.Y.-based Square One Publishers has acquired Vital Health Publishing. Vital, which is based in Connecticut, has annual sales of over $250,000 with an active list of 50 titles. In business since 1997, Vital focuses on alternative health books. Square One founder Rudy Shur said he will retain the Vital Health name as an imprint for at least 18 months as he develops plans to expand more aggressively in the alternative health market.



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Publishing Account Manager
 
ICC MacMillan
Columbus, OH

ICC Macmillan is seeking a Columbus-based Acct. Mngr. to act as the liaison between a Columbus-based K-12 publisher, offshore facility in India, and the Portland, OR, office.
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16 jobs were posted in the last seven days!
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Three Answers
  Michael Pietsch
Three Answers today are from Michael Pietsch, publisher of Little, Brown and editor for James Patterson, whose Step on a Crack was published February 12
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Authors on the Air
  Jesus Family Tomb ; Nobel Sperm Bank; Giovanni’s New Poems
Simcha Jacobovici; Barbara Beery; Sharon Moalem; David Plotz; Zev Chafets; Nikki Giovanni.
read on


Picture of the Day
  Manga Madness
Del Rey Manga marketing manager Ali Kokmen (l.) and B&N graphic novel buyer James Killen at the ICV2 Graphic Novel Conference that kicked off the 2007 edition of New York Comic-con.
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