Kate Jackson, senior v-p, associate publisher and editor-in-chief of HarperCollins Children's Books, says she became interested in the project after Ms. Bush visited the HarperCollins offices. "We had a great meeting with Jenna a few months ago where she told us about her experiences with UNICEF. She spent a lot of time with the woman who is the focus of the story and Jenna thought [Ana] seemed symbolic of the dire situation so many people are in, but also the hopefulness they have to make a better life for themselves." Ms. Bush' s interest in UNICEF stems from the internship she began at the organization last September, which runs through May of the current year.

The book will have a 500,000-copy first printing and will be released on October 2. It will be edited by Jackson and senior executive editor Toni Markiet, and will include 20–30 photos by Mia Baxter, a former classmate of Bush's at the University of Texas. Bush's proceeds from the book will be donated to UNICEF.

Once the book is released, Ms. Bush will promote the book through author appearances, mainly in high schools and junior high schools, throughout the rest of the year. "[Jenna] wants to get out and talk to teenagers," says Jackson. "She wants to share the information that people are living with this disease and she hopes to inspire YA readers to do what they can to help."

Each month, the Readergirlz Web site and MySpace page will post an array of new content for participating bookstores, libraries, schools, and individuals who are interested in forming a book club. In addition to highlighting a popular novel, the page will include discussion questions, a menu, decoration ideas, and downloadable music playlists selected by the author. Girls will be able to participate in online group chat sessions, read author interviews and the Readergirlz blog, and email the featured author with book-related questions or thoughts on issues covered throughout the month, such as tolerance, body image, date rape, and low self-esteem. As an incentive for participation, the first 50 teens who post a comment on the MySpace site each month will receive a prize.