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March 16, 2009

The eighth issue of Cooking the Books introduces a new column, Short Order, where you'll find quick hits of information on new imprints, hires, partnerships and deals in the cookbook publishing world. This week's Short Order highlights a deal between Cookstr, Bravo and Oxygen; the IACP award finalists; and news about British publisher Kyle Cathie's U.S. expansion. We also take a hard-hitting look at the cupcake trend, which seems to have lots of life left in it; and talk to Bobby Flay about his new burger book. If you love reading Cooking the Books, please subscribe (it's free!).—Lynn Andriani, Senior Editor

• Let Them Eat Cupcakes: Books Keep Coming, But How Much is Too Much?
  Cupcakes have long outlived their so-called 15 minutes of fame. Bakeries specializing in the handheld treats continue to open, writers continue to debate which ones are the best, and cupcake books are being published at a rate that would suggest a saturation point has been reached… or has it? more » » » 
• 1,001 Recipes Series Helps Agate in Bad Economy
  Series editor Sue Spitler got a phone call from a publisher in 1995, telling her a new vegetarian cookbook with 1,000 recipes was coming out, and asking if she thought it was possible to do a vegetarian cookbook with 1,001 recipes. “Sure enough,” Spitler said, and thus a series was born. Agate’s series has sold in the hundreds of thousands of copies over the past 14 years with no advertising--an indie press's dream come true. more » » » 
• Short Order
  Welcome to Short Order, a new column where you’ll find quick hits of information on new imprints, hires, partnerships and deals in the cookbook publishing world. This week: Cookstr, Bravo and Oxygen team up on recipes; IACP award finalists; and British publisher Kyle Cathie expands into the U.S. more » » » 

• Cooking the Books with Bobby Flay
  In his latest cookbook, Bobby Flay’s Burgers, Fries & Shakes (Reviews, March 2), the chef shares both classic and newfound recipes for three of America’s most addictive foods. Flay talked to PW about spending the better part of a year focused on hamburgers, French fries and milkshakes—and what he learned in the process. more » » » 
• Review: Lobel’s Meat Bible
  A review of Biblical proportions finds that the Lobel family’s great book of meat is quite impressive. Alsatian pork-and-potato casserole, Kansas City–style baby back ribs, guinea hen in rosemary and white wine... lead us into temptation, indeed. more » » » 

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