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April 24, 2009

Who says cookbook trailers need to be boring cookbook demonstrations? A few of this spring’s most mediagenic cookbook authors are taking an MTV approach to book trailers, with rock music, cool haircuts and a very alternative attitude. This issue of Cooking the Books looks at some of this spring’s most popular cookbook trailers. We also share our restaurant diary from the London Book Fair, offer tips for eating out in New York during Book Expo, talk to the Farm Chicks about country cooking, and include a review of a cookbook from an Iraqi author. Don’t forget to sign up for Cooking the Books:—Lynn Andriani, Senior Editor

• Cookbook Authors Rock Out
  Can a video of a bunch of cute bakery counter workers rocking out to Joan Jett sell a cookbook? What about a clip of a beautiful woman in a tight dress gutting a fish? With book trailers now the norm for authors of commercial fiction, mystery, suspense and even some narrative nonfiction, cookbook authors are finally starting to realize the potential of short videos to promote their works. more » » » 
• London Book Fair Restaurant Report
  I guess if I can get a string of sunny days in London (seriously: I did not open my umbrella once), I can eat six days’ worth of terrific meals without much guidance, too. Here's a look at the pubs, foodie spots, and classic Indian restaurants where I ate while covering LBF 2009. more » » » 
• Short Order: April 27
  This week's cookbook news round up includes a listing of the best- and worst-selling New York restaurant cookbooks, courtesy of Grub Street; mentions of a few food-related books that are making the rounds in Hollywood; and recommendations for eating out in New York during BEA, from some of the city's most well-known foodie authors. more » » » 

• Cooking the Books with the Farm Chicks
  Teri Edwards, 45, and Serena Thompson, 38, are stay-at-home moms in Spokane, Wash., with a penchant for antiques, handmade goods and homemade foods. They’re also known nationally as The Farm Chicks, putting on an annual antique show and writing a monthly column in Country Living. Just as their first book, The Farm Chicks in the Kitchen, hits bookstores, the Farm Chicks talked to PW about junking, branding and writing a book. more » » » 
• Review: The Iraqi Cookbook
  This formal compendium, illustrated by color photographs, offers recipes for earthy bean soups accented with cumin, turmeric and vermicelli; dense breads stuffed with ground meat, cheese or dates; and a host of light vegetable salads accented with lemon juice, parsley and olive oil. Author Lamees Ibrahim also devotes an entire chapter to kubba, cracked wheat or rice flour domes that are filled with all manner of stuffings and then deep-fried, boiled or baked in sauce. more » » » 

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