Bookstore Sales Up Again in October

Bookstore sales increased for the fourth consecutive month in October, rising 8.0%, to $1.10 billion. The increase was the second largest this year, trailing only the 9.3% gain posted in August. Despite the string of increases, sales through the first 10 months of the year were still virtually flat with sales up 0.3%, to $13.47 billion, according to estimates from the U.S. Census Bureau. For the entire retail segment, sales were up 6.2% in October and 4.0% for the first 10 months.