Putnam Does Pre-Pub Web Series for New Robin Cook

By Rachel Deahl -- Publishers Weekly, 1/28/2008 7:17:00 AM

G.P. Putnam's Sons has teamed with the Internet production wing of Michael Eisner's new media venture, Vuguru, to release a 50-episode web series that will lead up to the launch of Robin Cook's forthcoming thriller, Foreign Body. Vuguru, a division of Eisner's Tornante Company, worked with various other new media companies on the series, which will serve as a prequel to Cook's novel and unfold over the course of 10 weeks in daily two-minute episodes.

The webisodes, which will start airing on May 27 and end a on August 4 (the day before the book's on sale date), were scripted by production company Big Fantastic with, as a rep at Putnam explained, an "expanded treatment" supplied by Cook. The online clips will be viewable at various places online and also be available for mobile download. In a statement, Putnam president Ivan Held said, in addition to expanding Cook's readership, the promotion "marks another step in Putnam's ongiong efforts to deliver our authors' stories to an Internet audience."

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