Company president Fran Toolan made the announcement, citing the need for the company to move "from a company that serves customers one at a time to a company that serves a community."

Firebrand's three products are Title Management, which tracks titles from pre-acquisition through post-production; Eloquence Metadata Solutions which manages ONIX services; and eCommerce Solutions for digital sales.
New features of the most recent version of the software include enhanced web applications, greater linking between Title Management's various components online, and optimization for catalog creation with Indesign.
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