JOB TITLE: Marketing Manager
COMPANY: Barron's Educational Series Inc
POSTDATE: 11/6/2009
LOCATION: Hauppauge, NY
DESCRIPTION:
We are seeking a Marketing Manager to join our six-person marketing team headquartered on Long Island. The manager will plan and supervise various marketing programs to ensure that company's products and image is communicated effectively to all channels. The manager will also plan creative and effective print/electronic/online marketing campaigns and manage the marketing budget to drive revenue and achieve income objectives.
Specific duties include:
-Plan, schedule and budget direct mail pieces, including catalogs, brochures and flyers, and work with list brokers and mail houses to insure
-Plan, schedule and budget email marketing campaigns.
-Plan and execute promotional campaigns for sales force supported by appropriate sales materials.
-Plan, schedule and budget merchandising displays for in-store promotions.
-Manage coop advertising program (sans B&N, BGI, and Amazon), insuring that coop is kept within budget and that the company uses coop funds to maximize exposure and leverage sales.
-Assist Marketing Director with planning for BEA and other trade shows, including developing appropriate merchandising and sales
-Work with internal art department or outside agencies when necessary to optimize look and feel of direct mail, space advertising, email campaigns, display and coop advertising.
Requirements:
Bachelor's degree in marketing or related field and at least five years on the job marketing and management experience, preferably in book publishing.
Prior experience managing a small staff.
Creative thinker with analytic skills and a thorough understanding of product brand and development who can develop marketing programs for various distribution channels.
Excellent communication, organizational and computer skills.
Must be able to handle multiple projects simultaneously with the ability to work within a fast paced and demanding environment.
A self-starter, motivated, dependable, and works well with others.
Knowledge of sales promotions, trade shows, direct mail, consumer, trade, coop and online/email advertising, and in-store merchandising displays.
Background in both print and online marketing.
Must possess knowledge of major trade accounts
401K with employer match, Bonus, Dental, Health, Profit-Sharing, FSA
|
Email your resume with job title in subject of email. Send resume as a word document or in the body of the email. Include a cover letter which must indicate salary requirements.
We appreciate your interest however only those candidates with whom we are interested in interviewing will be contacted.
hr@barronseduc.com
|
<< Previous post ...
Back to Listings
Next post >> ...
