Children's Books at BEA: A Photo Guide

Greeting the hordes, at the Bloomsbury booth.

Peter Yarrow, newly minted picture book author, signed books for two hours for hundreds of Puff and little Jackie Paper fans at Sterling's booth.

A large group of Random House authors enjoyed the view from RH's Top of the Rock party at Rockefeller Center; from l.: Leonard Marcus, Libba Bray, Judy Blume, Michael Scott, Markus Zusak, Jerry Pinkney and Jerry Spinelli.

Mo Willems greeting booksellers for his bus tour, as he prepared to take them around Brooklyn to various sites featured in his Knuffle Bunny books.

Staffers at Farrar, Straus & Giroux donned I Am Not Joey Pigza masks, in honor of Jack Gantos's new novel.

Kidding around in the morning: the show's Children's Book and Author breakfast featured Libba Bray as moderator (second from l.) and speakers Daniel Pinkwater, Mo Willems and Jacqueline Wilson.

All roads led to Harry Potter at Scholastic's booth, but Harry--and ARCs of the highly anticipated July 21 novel--were nowhere to be seen. Scholastic did hand out 6000 Harry Potter bags, to long lines of eager fans.

A Saturday panel announced the creation of a National Ambassador for Young People's Literature post, under the Library of Congress. On hand to talk about it: (from l.) Becky Anderson, Anderson's Bookshops; Robin Adelson, Children's Book Council; John Cole, Center for the Book at the Library of Congress; Jacqueline Wilson, current U.K. Children's Laureate; Pat Schroeder, AAP; and Beth Yoke, YALSA.

At the Evening with Children's Booksellers, author Perry Moore (Hero) chatted with Hyperion editor Alessandra Balzer.

Sherman Alexie, whose first novel for teens (The Absolutely True Diary of a Part-Time Indian) comes out this September from Little, Brown, posed at the children's dinner with his wife, Diane Tomhave and his editor, Jennifer Hunt.

Also at the dinner, Clementine author Sara Pennypacker shared a laugh with educator Joan Kindig.

A little Hollywood glamour came to the Javits Center, when Julianne Moore signed copies of Freckleface Strawberry, her new picture book for Bloomsbury.

The SimonPulse team posed in promo t-shirts to call attention to Extras, the new novel from Scott Westerfeld. At the show, the company gave out a sampler containing a few chapters from Extras, which pubs in October.

Father-daughter team Jules and Kate Feiffer co-signed their picture book Henry the Dog with No Tail, due in October from S&S/Wiseman.

Author Sara Varon (in pink) signed copies of Robot Dreams (First Second) at the Speed Dating with Children's Authors event.

Also at the Speed Dating event, author Charise Mericle Harper showed booksellers the illustrations in her new novel, Just Grace (Houghton Mifflin).

First Daughter turned author Jenna Bush attended a lunch for booksellers; here she posed with Kate Jackson from HarperCollins.

At S&S's Spiderwick bash, Spiderwick Chronicles author Holly Black and Cassandra Clare (City of Bones) chatted with fans.

Kimberly Willis Holt (center) autographed a copy of Piper Reed, Navy Brat (Holt) for Nancy DeAngelo of Union College Bookstore, Schenectady, N.Y., (r.) while her editor, Christy Ottaviano, looked on.

Taking a break from his new duties at NBC, former NFL star and current children's book author Tiki Barber signed Kickoff! (S&S/Wiseman), which he co-wrote with his brother Ronde.

The Harry Potter Knight Bus rolled into town for one day, kicking off its national tour; it will visit 40 libraries in 10 cities, to help fans count down till July 21.