Crayola has partnered with Ruckus Media Group, the digital media company, which gives Ruckus worldwide rights to develop interactive Crayola e-books and storybook apps. The e-books and apps will be available on all major digital platforms, including iPhone, iTouch, iPad, and Android-enabled devices.
The first three titles in the Crayola series are Color-Me Early Concepts:Caterpillar's Colors, Color-Me Adventures:Find that Dragon, and Color-Me Stories: Picture Day, and are scheduled for worldwide release in January 2012 in the iTunes App Store, with an Android release later in the year.
"What’s intriguing about this partnership is the strength of the brands and our ability to work with children’s authors and illustrators in partnership with Crayola to inspire children’s creativity," said Rick Richter, Ruckus Media Group’s president and CEO. "Parents and children expect the highest level of quality in everything Crayola does – our intent is to delight and inspire kids in new and innovative ways."
The apps are designed to spark creative thinking and problem-sovling skills, and will allow the child to become the storyteller. Each digital book features opportunities throughout for kids to choose colors and objects that subsequently shape the story with the child’s personal stamp. The content of the apps is being developed entirely by Ruckus.