RueLaLa.com sells fashionable living through discounted offers from brands like Kate Spade, J. Crew, and Steve Madden. But the company translates style broadly to include not just adult clothes and accessories, but home goods, travel, and children’s items. This week the five million-plus membership-only shopping site kicked off a two-day promotion with Random House and its client lines for a different set of brands: Dr. Seuss, the Berenstain Bears, and Maisy.
“Random House books have been very popular boutiques on Little Rue,” said Erica Annon, who handles public relations for the Boston-based company. But Random isn’t the only children’s book publisher to work with Rue La La. The site has also featured selections of kids’ titles from Penguin, Workman, Kumon, and Scholastic. “Children’s books,” said Annon, “are very strong and consistently popular for our members.” That includes board books, fairy tale collections, and classics, which are grouped on the site with kids’ clothing, games, and furniture.
While the Random House promotion was listed as a separate line item in Tuesday morning’s 11 a.m. shopping alert, another publisher had several titles included under the “Playtime Express” heading. In addition to train sets from Bigjigs toys, members could choose from three sets of train books published by Penguin, including a two-book set of The Little Engine That Could packaged with I Knew You Could.
As for adult titles, Annon said that Rue La La hasn’t run any promotions for them and has no current plans to. Maybe this answers the question: Are children’s books more stylish?
