iPhone software developer ScrollMotion is partnering with dozens of book, magazine and newspaper publishers to create new digital content for the iPhone. Central to the announcement is an agreement with LibreDigital, which already handles Web applications for many major publishers. ScrollMotion will make LibreDigital’s entire library of books, newspapers and magazines from publishers and distributors including HarperCollins, Hachette, Simon & Schuster, Baker & Taylor and John Wiley available on the iPhone. ScrollMotion is also entering into individual agreements to create “iPhone-friendly content” for houses including Houghton Mifflin Harcourt, S&S, Random House, Tribune Company and Wiley.
ScrollMotion, which created the Iceberg Reader, has partnered with manypublishers over the past eight months. Among the features it can add to e-books are allowing users to move through "pages" with the swipe of a finger; animated graphics; and the ability to copy, paste, notate and e-mail passages of text.
Russell P. Reeder, president and CEO of LibreDigital, said, “ScrollMotion is unique because they understand that the handheld device is its own medium that can actually enhance the reading experience as we know it. They are not just converting paper into pixels; they are extending the art to create something entirely new. And that is the breakthrough that will allow publishers and their customers to feel confident about the transition to digital.”