Perseus plus its distribution clients get set for the iPad
Mar 22, 2010
The Perseus Books Group has reached an agreement with
Apple to sell its e-book titles through the iBookstore in time for the launch
of Apple's much anticipated multimedia reading device, the iPad, in April. The
agreement includes Perseus titles as well as those of its distribution clients.
Perseus follows Macmillan and four other major New York
City trade book houses who also plan to sell their e-books through the iBookstore
using the "agency' business model in which Apple gets 30% of the e-book's
retail price. It's expected that most of the e-books will sell for somewhere
between $12.99 and $14.99. Perseus Distribution clients include Distributed Art
Publishers, the New Press, Columbia University Press and Harvard Business School.
David Steinberger, president and CEO of the Perseus Books Group, said the house was "working with
Apple to make books from The Perseus Books Group and the independent publishers
we represent available on the iBookstore starting on April 3. Perseus is
thrilled to be making our books available on the iPad."
The New York Times reported that Workman has also signed with Apple.
Publishing news from across the Web
Readers in China expect their e-books to be a very low price.
In just over a year, Amazon has crossed the 2 million mark.
The New York Times looks at the burgeoning market for short form content, focusing on Kindle Singles.
"Certain developments in the e-book marketing show some alarming trends that may make it a kingdom of oligopoly where things are decided not by readers but by Apple, Amazon and Barnes & Noble."
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