Livrada, Inc., which launched last year with its e-book gift card venture, announced that it has raised a round of seed funding from ICG Ventures Inc., an Ingram Content Group company, along with Angel investors Thomas Lehrman (founder of the Gerson Lehrman Group), William Hsu, and Shawn Yeh.
To complement its placement of card through retailers--it started with Target last year--the company also launched Livrada for Authors, allowing any writer to create custom e-book cards to promote, market and sell their digital works. The new service allows any author to create custom e-book cards to promote, market and sell their digital works at speaking events, book signings, meetings with publicists, and other in-person situations.
