Baker & Taylor this week announced a plan to work with Findaway World, creators of Playaway, Playaway View, and Catalist Digital, to launch a digital audiobook platform for public libraries and retailers later this year. Officials say the deal “leverages Findaway's extensive digital audiobook catalog and existing Catalist Digital platform with Baker & Taylor's innovative Axis 360 digital media platform” to create a seamless mobile listening experience for libraries, patrons, and consumers.
The move adds yet another new venture in the audio market for libraries, following the launch of Recorded Books OneClickDigital platform earlier this year. George Coe, president of Baker & Taylor Library & Education said the expansion of Axis 360 offers libraries “the strongest digital media platform,” as well as immediate benefits for retail. “Consumers will now be able to access digital audio content quickly, easily, and effectively on tablets, smart phones, laptops, or their device of choice,” said David Cully, president of Baker & Taylor Retail Markets and Executive Vice President of Merchandising and Digital Media Services.
