Two editors-in-chief from the Reader’s Digest family are stepping up with new books featuring the latest in diet research and best-loved recipes from America’s home cooks.
Reader’s Digest editor-in-chief Liz Vaccariello’s The Digest Diet: The Best Foods to Release Fat and Drop 26 Pounds in 21 Days (Oct.) is based on groundbreaking science and newly discovered foods and habits that help release fat from the body. “In researching the book,” reports Vaccariello, “one of the happiest surprises to me was the discovery that fast weight loss is both effective and healthy. I was inspired by a 2010 study from the University of Florida on 262 middle-aged obese women that found that a fast initial rate of weight loss leads to greater weight loss, and the fast losers weren’t any more likely to gain the weight back.”
Taste of Home magazine editor-in-chief Catherine Cassidy’s Taste of Home Best Loved Recipes: 1,485 Favorites from the World’s #1 Food & Entertaining Magazine (Sept.) features the most requested, most beloved dishes submitted by Taste of Home readers. “This beautiful new cookbook—our biggest ever—is the ultimate recipe exchange,” says Cassidy. “Every appetizer, every meal, every dessert is a personal recipe shared by someone who cooks at home to bring family and friends together.”
Plans for both The Digest Diet and Taste of Home Best Loved Recipes include 150,000 first printings, $500,000 marketing campaigns, microsites with behind-the-scenes video content, and social media support. Booksellers can take advantage of floor displays and shelf talkers for both books.
Galleys of The Digest Diet and a sales blad/sampler book with 10 recipes from Taste of Home Best Loved Recipes will be given away today at the Reader’s Digest booth (3667, 3668).