For every Facebook, Twitter, Yelp, Tumblr, and Foursquare out there in cyberspace, there are many Internet businesses you’ve never heard of but may some day. Amacom, with offerings that span a wide range of business and leadership topics, has a slew of optimistic books at its booth (3831) that tell not just of others’ successes, but also reveal the game plan to follow to try to get there yourself, if you are so inclined.
Prominent among these are Scott Fox’s Click Millionaires: Work Less, Live More with an Internet Business You Love (May 2012) and Dennis Perkins’s Into the Storm: Lessons in Teamwork from the Treacherous Sydney-to-Hobart Ocean Race, written with Jillian B. Murphy (Nov.). Both books stem from the authors’ firsthand experiences—Scott Fox’s as a successful Internet lifestyle business entrepreneur and speaker on e-business start-ups, and Dennis Perkins’s as a diligent interviewer of participants in a deadly 1998 race and a participant himself in the race over the same course in 2006.
“You have to be upbeat with inspirational success stories but also give the reader something solid to work from to create their own success,” says Amacom’s executive editor Christina Parisi, adding that the market is always ripe for the right business book, and that the best formula combines inspiration with nuts-and-bolts information.
“Into the Storm is a good example,” Parisi says, pointing out how teamwork saved the day. Making an analogy to the publishing industry, Parisi notes that booksellers can’t escape the storm that is brewing. “You’re not going to survive the race if you are trying to escape the storm that is the market right now.”
Fox’s Click Millionaires counsels that you can find a niche you enjoy online and start your own Internet “lifestyle business” around it part-time. “Build it up over time, and you can make money, while enjoying your life more, too,” Fox says. Fox will be in the autographing area today, 1:30–2 p.m., at Table 8, signing copies of his book.