Robert Kiyosaki might not be the easiest name to remember, but the author does not seem to mind, because ever since his first book, Rich Dad Poor Dad, hit the bestseller lists, he simply goes by Rich Dad. And in May, Kiyosaki joined SiriusXM satellite radio channel 168 for a weekly Saturday afternoon talk show, where he shares his often contrarian views on money management.

Featured in the Plata booth (3816) is his new book, coming in January 2013, Awaken Your Child’s Financial Genius: Why “A” Students Work for “C” Students and “B” Students Work for the Government. Kiyosaki’s message is a simple one: “Every child has a special gift—a special genius.” And he thinks that our school system, which rewards those who memorize well, does not do enough to nurture the C students who grow up to become entrepreneurs.

It is a topic that will no doubt come up during his new program on Sirius; joining him is his business partner and wife, Kim Kiyosaki, author of Rich Woman.