Running Press is attempting to duplicate the success of 2003’s popular photography book America 24/7 and the A Day in the Life of... series. I has a deal to publish America At Home, a similar project to 24/7, helmed by one of that book’s authors, Rick Smolan—and it’s asking the American public to submit photographs for possible inclusion in the book.
America at Home will be a $40 hardcover coffee table book, set to be released in March 2008, that will "capture the emotions of home," including rituals, traditions and intimate moments. Running Press is inviting everyday people to contribute to the book; starting yesterday, www.myamericaathome.com is posting daily photography "assignments" and accepting submissions from the public. People can send in photos taken on their digital cameras or cell phones, and Smolan along with coauthor Jennifer Erwitt will judge the submissions to decide which will be included in the book. The finished book will feature photos taken by professionals and amateurs.
Like America 24/7, which was published by DK, America At Home will be available with a customizable cover. Running Press plans a 100,000-copy first printing, as well as a photography exhibit and a TV special when the book pubs.
The project is being promoted via powerhouses IKEA, BabyCenter.com and Google Images. IKEA sent out two million invites, BabyCenter sent out five million, and today Google Images is featuring the project on its front page.