Barnes & Noble.com now has a Barnes & Noble Bookstore iPhone app.
B&N president William Lynch said the company launched the app based on the growth it has seen over the past year in its mobile traffic. With the app, he said, users can access “exclusive content and customer reviews, as well as information about the more than 50,000 events in our stores.” They can also purchase items, view B&N Recommends lists, watch video interviews with authors and access other features of BN.com. Thanks to a partnership with LinkMe Mobile from Evryx Technologies, Inc. and Spotlight Mobile, Inc., customers can use their iPhone or iPod touch cameras to snap a photo of a book’s front cover and get product details, editorial reviews and customer ratings.
The app is free at Apple’s App Store.