Category % Change October YTD
Adult Hard -6.8% 7.6
Adult Paper -8.7 -10.0
Mass Market -9.3 -4.4
Physical Audio -12.2 -4.6
Audio Download 23.0 15.3
Adult E-book 3.7 2.2
Children’s/YA 7.4 -9.7
Religious Presses 0.4 -3.7
Professional 13.7 0.6
K-12 Materials 11.1 7.4
Higher Ed. 75.9 2.8
University Presses 1.4 2.7

(Measured in $ sales against same time periods, 2012)