Archie Comics announced that Jim Sokolowski, a former senior executive at both Marvel and DC Comics, will join the company as senior v-p, sales and business development. Archie Comics also announced promotions for Harold Buchholz, Paul Kaminski and Alex Segura.

Sokolowski, aka “Ski” to almost everyone in the comics industry, will direct Archie’s business in the general bookstore and comics shop market, as well as its digital strategy. Sokolowski was previously chief operating offer at Marvel and executive director of publishing operations at DC Comics.

In addition, Buchholz, formerly executive director of publishing operations at Archie, has been promoted to senior v-p, publishing and operations, directing Archie Comics’ printing, packaging and distribution. Archie editor Kaminski has been promoted to executive director of editorial and will oversee Archie’s graphic novel and periodical program and its entire slate of imprints. And Segura, executive director of publicity and marketing, has been named a vice president. In addition to his duties overseeing Archie’s media and publicity presence, Segura is also the writer on the Archie Meets Kiss comic and other stories.