Survey Suggests E-Cookbooks Have A Ways to Go
Marcy Goldman of BetterBaking.com recently surveyed 16,000 of her newsletter subscribers about how they access recipes, and shared some of the results with PW. Among the findings: not one respondent wanted to use an electronic device—BlackBerry, iPhone, iPad, or laptop—in the kitchen. Instead, respondents said they use cookbooks or print-outs of recipes, or both. Many of Goldman’s readers did, however, like the idea of having a digital back-up of a cookbook, but preferred print.
Lee Stern Out at B&N
Last week, Barnes & Noble made what it called “a small number of organizational changes” that the retailer said were “designed to better align our resources with our business.” The changes appeared to be mostly in the buying group. B&N wouldn’t confirm the number or names of people let go, but PW learned that among those who have departed are longtime cookbook buyer Lee Stern.
Mendelsohn Signs ‘Good Stuff’ in N.J.
Former Top Chef contestant Spike Mendelsohn, who released The Good Stuff Cookbook with Wiley last year, signed books at the grand opening of a Barnes & Noble at Rowan University in Glassboro, N.J., last week. PW’s review said, “Mendelsohn has a lean and hungry look, which is surprising as he is the proprietor of D.C.'s Good Stuff Eatery, home of many a handcrafted hamburger, french-fried potato, and milkshake. In his first collection, [Mendelsohn] expands upon his eatery's menu to offer up 120 comfort foods with attitudes. His mac 'n' cheese is spiked with chopped bacon and herbs. His Blazin' Barn is a Vietnamese-style burger with pickled carrots and cilantro. And his mint Oreo shake calls for one cup milk, two cups ice cream, and 20 mint Oreo cookies.”
An App for ‘What to Drink with What You Eat’
The authors of What to Drink with What You Eat (Bulfinch) have released an app, What to Drink With What You Eat. Developed by KiwiTech, the app is based on the Entertainment Weekly and Los Angeles Times bestseller, which also won the Georges Duboeuf Wine Book of the Year Award and IACP Award for Cookbook of the Year. Its more than 12,500 listings cover 1,500-plus food categories, including 17 cuisines and 100 cheeses. Users can search by any food (ingredient, cuisine, or dish) to find an ideal beverage to drink with it, bookmark favorite pairings, and share them with friends. The app also works in reverse, allowing users to search by beverage (wine, beer, spirit, sake, juice, coffee, tea) to find the perfect food match. The app is $2.99.
PW is now covering cookbook-related apps. Please send us the app title, the book or other source for the app, when it was released, price, background of the book (including such info as copies in print, when it was released, awards, and brief summary), and the interactive elements of the app. We also need the promo codes, and an image from the app if possible. Send all cookbook apps to Lynn Andriani.